Saturday, June 24

Tillamook Cheese

Anstey-Healy Design was asked by their client Tillamook Cheese to create a collateral system for use in national distribution. When Joel was approached, much copy had already been written; however, it lacked a distinctive voice. His solution was to develop something of a cross between the earthy, wry humor of Garrison Keillor, host of NPR's "Prairie Home Companion," and the sensuality of Lynn Rossetto-Kasper, host of NPR's "The Splendid Table." Like many ad projects, this one was not completed. However, the brochure, as well as the display ads that Joel created on spec demonstrate Joel's ability to take on a voice that is just right for the project.

Brochure cover

Brochure inside