Friday, November 25

Flex Sustainable Workspace

This office furniture remanufacturing company contacted my firm to redevelop its brand identity. From both an aesthetic and environmental perspective, the company's products were among the finest in the industry. After conducting a brand workshop, however, we determined that the brand fell short of reflecting those values. We suggested a complete brand overhaul, starting with a new business name and corporate identity system. I was charged with preparing all of the messaging. My writing projects included development of a new business name, Flex Sustainable Workspace; a solid, hardworking tagline, Earth-Friendly Office Furniture Systems and a new URL, I also provided copy for their brochures, website and other materials.

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