Mountain Outdoor

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to Joel's firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. They managed the redesign of the logo and retooled the website, adding various interactive features and finally put together a suite of Internet marketing tools aimed at gathering new leads and managing relationships with existing customers. Joel's part of all this included developing the creative brief, writing the new tagline "Go offline" and writing newsletter and Web copy.