Portland Advertising Federation Advance

I currently serve on the Board of Directors for the Portland Advertising Federation and chair its Publications Committee. When I stepped into the position of Publications Editor, its e-newsletter, Advance, suffered from an erratic publication schedule, inconsistent editorial content, and general neglect. By creating submission guidelines, establishing a publication schedule, raising the bar for editorial quality and developing an offbeat, slightly irreverent editorial "voice", readership increased dramatically, and the Advance has taken its rightful place as the official mouthpiece of the Portland Advertising Federation.

Responsibilities include: Editor, writer, communications management. E-copies available upon request.

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Mountain Outdoor

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to Joel's firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. They managed the redesign of the logo and retooled the website, adding various interactive features and finally put together a suite of Internet marketing tools aimed at gathering new leads and managing relationships with existing customers. Joel's part of all this included developing the creative brief, writing the new tagline "Go offline" and writing newsletter and Web copy.

Poor Richard's Restaurant

At Poor Richard's restaurant, not much has changed since they opened their doors in 1960. Even the original owner, Hal Hulbert, now in his 90s, shows up for work every day. Joel created these direct mail pieces to promote the eatery's famous "two-fer" dinner, while using artwork from the client's archives to draw attention to its colorful history.

OP!DEV Business Consultants

Jerry Hemmerling, Op!Dev's president, is a uniquely gifted man in the realm of business management. His resume ranges from retooling Nike's accounting system to streamlining OHSU's Renal Tissue Tracking System to mapping a portion of the humane genome. Now he runs a business consulting firm. Jerry needed a business identity and website that reflected this range of experience, yet kept his sales messages simple and logical. Writing projects include Web copy.

To go directly to the website, click here.

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www.op-dev.com homepage



"About us" page



"Services" page

Portland General Electric

In order to promote fitness and environmental responsibility, Portland General Electric sponsored an internal program called the Bike Commuter Challenge. Employees who choose to ride their bicycyles to work were given incentives, such as safe bike storage. Brown bag seminars were designed to help them consider the feasibility of such a choice. I was called upon to create a flyer and a brochure promoting this program.

Portland Advertising Federation ADVANCE and VOX

When I stepped into the position of Editor, this e-newsletter suffered from an erratic publication schedule, inconsistent editorial content, and general neglect. By creating submission guidelines, establishing a publication schedule, raising the bar for editorial quality and developing an offbeat, slightly irreverent editorial voice, readership increased dramatically, and the Advance has taken its rightful place as the official mouthpiece of the Portland Advertising Federation.

Over the summer, I led the rebranding effort of this publication, including the development of a new name -- Vox --, creation of new section names and other features. Samples available upon request.

Responsibilities include: Editor, writer, communications management.

Click the image below to enlarge. For optimal readability, after opening, you may further enlarge the picture by clicking the "enlarge" icon that will appear in the bottom right corner.

Posted by Joel Gunz at 5:24 PM Links to this post

Mountain Outdoor

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to my firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. We managed the redesign of the logo and retooled the website, adding various interactive features and putting together a suite of Internet marketing tools aimed at gathering new leads and managing relationships with existing customers. My part of all this included developing the creative brief, writing the new tagline Go offline and writing newsletter and Web copy.

Posted by Joel Gunz at 5:19 PM Links to this post

Flex Sustainable Workspace

This office furniture remanufacturing company contacted my firm to redevelop its brand identity. From both an aesthetic and environmental perspective, the company's products were among the finest in the industry. After conducting a brand workshop, however, we determined that the brand fell short of reflecting those values. We suggested a complete brand overhaul, starting with a new business name and corporate identity system. I was charged with preparing all of the messaging. My writing projects included development of a new business name, Flex Sustainable Workspace; a solid, hardworking tagline, Earth-Friendly Office Furniture Systems and a new URL, gosustainable.com. I also provided copy for their brochures, website and other materials.

Click the images below to enlarge. For optimal readability, after opening, you may further enlarge the picture by clicking the "enlarge" icon that will appear in the bottom right corner.

www.gosustainable.com

Posted by Joel Gunz at 3:46 PM Links to this post