Mountain Outdoor

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to my firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. We managed the redesign of the logo and retooled the website, adding various interactive features and putting together a suite of Internet marketing tools aimed at gathering new leads and managing relationships with existing customers. My part of all this included developing the creative brief, writing the new tagline Go offline and writing newsletter and Web copy.

Posted by Joel Gunz at 5:19 PM Links to this post

Flex Sustainable Workspace

This office furniture remanufacturing company contacted my firm to redevelop its brand identity. From both an aesthetic and environmental perspective, the company's products were among the finest in the industry. After conducting a brand workshop, however, we determined that the brand fell short of reflecting those values. We suggested a complete brand overhaul, starting with a new business name and corporate identity system. I was charged with preparing all of the messaging. My writing projects included development of a new business name, Flex Sustainable Workspace; a solid, hardworking tagline, Earth-Friendly Office Furniture Systems and a new URL, gosustainable.com. I also provided copy for their brochures, website and other materials.

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www.gosustainable.com

Posted by Joel Gunz at 3:46 PM Links to this post