tag:blogger.com,1999:blog-69063922011-04-21T13:31:12.552-07:00Writer. Creative. Hitchenostropher.Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comBlogger231100tag:blogger.com,1999:blog-6906392.post-1135715278892698162007-06-12T12:23:00.000-07:002007-06-17T14:04:42.887-07:00

Meet Joel Gunz. And while you're at it, say hi to Liza.

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-25886968419933098632007-06-02T14:12:00.000-07:002007-06-17T14:16:57.215-07:00

Express Learning: Brand IntegrationGet insider wisdom from two of media entertainment's biggest voices: Bob Schneider, EVP, Davie Brown Entertainment and Bill Barnett, General Manager of Entertainment Media Works.When: June 19More infoPAF's Battle of the Bands Presented by Comcast SpotlightGot a guitar? Got a drum? Want to rock off some of that stank attitude for a chance to win notoriety and

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-45930327909831892742007-06-02T14:06:00.000-07:002007-06-17T14:08:10.003-07:00

Due to technical difficulties related to the demise of a beloved hard drive that was chock full of Noise, Hum, other Vox features and this author's almost finished book, this month's Vox is a bit late (we apologize) and rather abbreviated (sad to say). If you've submitted an announcement pertaining to your business, it will soon appear. Some very fine minds, including a 16-year-old computer whiz

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-71947598427878065772007-04-09T14:33:00.000-07:002007-06-17T14:34:28.768-07:00

Web 2.0 Prep AssignmentThe new look of the web is populated by 3D animation, virtual worlds and avatars who all have perfect figures and are aged 30. Before you head out to the PAF Web 2.0 event, check out Second Life and prepare yourself for a new online addiction. -- Jg

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-34407969857552098022007-04-09T14:31:00.000-07:002007-06-17T14:32:45.131-07:00

52 Ltd. Hums Theme Song to The JeffersonsCreative resource company 52 Limited has made some big moves lately. They've moved into bigger offices at 514 NW 11th, Suite 209; they've launched a big, new brand identity and a big, new website at 52ltd.com; and their staff has gotten bigger, too. The new employees are, to wit: Elfe Cimicata and Ashley Findley. Drop by 52's new office, where, if you

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-60736505175880155522007-04-09T14:30:00.000-07:002007-06-17T14:31:35.232-07:00

Overland Tests Online Lead Generating Waters for TSSI; Takes Home Web AwardsThe Overland Agency has launched a new website for Beaverton-based software firm Test Systems Strategies, Inc. The new website utilizes an interactive platform for customer and sales feedback, and is already generating more leads for its product categories. ... Overland has also won two Best Website awards in the Web

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-63265512826957357662007-04-09T14:29:00.000-07:002007-06-17T14:30:10.578-07:00

4.18 - pdxMindShareJoin Portland's hip, Web-savvy professionals for an evening of networking and education. Enjoy an extended happy hour food and drink menu.Where: Masu West, 406 SW 13th Ave.When: 5:30 p.m. to 7:30 p.m.4.25-4.26 - eMarketing Summit @ InnoTecheMarketing Summit will teach both beginning and advanced techniques with best practices from professionals directly involved in the

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-74771913800593595622007-04-09T14:27:00.000-07:002007-06-17T14:28:41.453-07:00

PAF Event PAF and OregonLive.com present 2007 Career JamThis is PAF's annual extravaganza of at least a dozen of Portland's best and brightest advertising professionals speaking on the latest industry trends to the region's talented new professionals. College upperclassmen along with junior ad professionals will benefit from having access to these leaders. Held in conjunction with the AAF

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-59480250670151875782007-04-09T14:22:00.000-07:002007-06-17T14:27:17.826-07:00

The industry events section of this blog aims to be a fairly comprehesive, yet idiosyncratic, roundup of events that you could do worse than to scan. (After all, I can only promote events that come across my desk.) The section seems to get a bit longer each month. Design and advertising shops around Portland are increasingly aligning themselves with the arts community, collapsing many of the

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1151543491869819392006-06-25T17:46:00.000-07:002007-06-17T10:21:46.950-07:00

Art and advertising frequently intersect, and sometimes it's hard to tell one from the other. Many artists find this trend alarming and call their colleagues who seek a career in advertising "sellouts." But are they? If so, how? What does it mean to sell out?Under the auspices of the Portland Advertising Federation, I conceived and developed a town hall style debate that sought answers to these

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1151439336031397172006-06-24T13:15:00.000-07:002006-06-29T12:43:39.763-07:00

Anstey-Healy Design was asked by their client Tillamook Cheese to create a collateral system for use in national distribution. When Joel was approached, much copy had already been written; however, it lacked a distinctive voice. His solution was to develop something of a cross between the earthy, wry humor of Garrison Keillor, host of NPR's "Prairie Home Companion," and the sensuality of Lynn

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135636663247003402005-12-26T14:37:00.000-08:002007-06-17T09:10:55.976-07:00

Portland Roasting entered the industry at a time when the market was awash in local coffee companies. My job was to create humorous, yet sophisticated brand and ad messages that spoke to the company's target customers. Projects came to include print ads, Web copy, brochures, sales sheets and P.O.S., which included paper cup blurbs, table tents, shelf tags, banners, trade show signage and more. In

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135636622271082012005-12-26T14:36:00.000-08:002007-09-14T13:36:40.444-07:00

E-marketing firm eROI needed several pages of creative, funky and highly targeted copy for a new website they were developing for interactive gaming company Konami's "Music in Every Direction" website. And when they called me, they needed it within 48 hours. No problem. I'm happy to report that the copy quality exceeded all expectations, was produced well in advance of the deadline and required

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135636549864934072005-12-26T14:35:00.000-08:002007-06-17T09:17:32.047-07:00

As co-founder of this brand-oriented ad agency, my first job was to develop the business name and tagline. Seafarers know that a three star fix describes the three stars that navigators sight on to get their bearings on the high seas. That image resonated with the firm's role as brand strategists who help business leaders get their bearings in the marketing world. From that, I saw them as The

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135636480077744812005-12-26T14:34:00.000-08:002005-12-27T17:17:12.586-08:00

In order to promote fitness and environmental responsibility, Portland General Electric sponsored an internal program called the Bike Commuter Challenge. Employees who choose to ride their bicycyles to work were given incentives, such as safe bike storage. Brown bag seminars were designed to help them consider the feasibility of such a choice. Joel was called upon to create a flyer and a brochure

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135733113075336582005-12-25T17:24:00.000-08:002007-06-17T09:38:50.973-07:00

I currently serve on the Board of Directors for the Portland Advertising Federation and chair its Publications Committee. When I stepped into the position of Publications Editor, its e-newsletter, Advance, suffered from an erratic publication schedule, inconsistent editorial content, and general neglect. By creating submission guidelines, establishing a publication schedule, raising the bar for

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135560431393084322005-12-25T17:19:00.000-08:002005-12-27T17:18:50.223-08:00

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to Joel's firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. They managed the redesign of the logo and retooled the website, adding various interactive features and finally put together a suite of Internet marketing tools

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135559773679450832005-12-25T16:59:00.000-08:002005-12-27T17:19:21.106-08:00

At Poor Richard's restaurant, not much has changed since they opened their doors in 1960. Even the original owner, Hal Hulbert, now in his 90s, shows up for work every day. Joel created these direct mail pieces to promote the eatery's famous "two-fer" dinner, while using artwork from the client's archives to draw attention to its colorful history.

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-1135479134775005672005-12-24T18:35:00.000-08:002006-05-18T23:45:20.293-07:00

Jerry Hemmerling, Op!Dev's president, is a uniquely gifted man in the realm of business management. His resume ranges from retooling Nike's accounting system to streamlining OHSU's Renal Tissue Tracking System to mapping a portion of the humane genome. Now he runs a business consulting firm. Jerry needed a business identity and website that reflected this range of experience, yet kept his sales

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-30235738258466255622005-12-10T09:24:00.000-08:002007-06-17T09:25:56.451-07:00

In order to promote fitness and environmental responsibility, Portland General Electric sponsored an internal program called the Bike Commuter Challenge. Employees who choose to ride their bicycyles to work were given incentives, such as safe bike storage. Brown bag seminars were designed to help them consider the feasibility of such a choice. I was called upon to create a flyer and a brochure

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-50879427718027433182005-12-05T09:28:00.000-08:002007-06-17T09:46:31.137-07:00

When I stepped into the position of Editor, this e-newsletter suffered from an erratic publication schedule, inconsistent editorial content, and general neglect. By creating submission guidelines, establishing a publication schedule, raising the bar for editorial quality and developing an offbeat, slightly irreverent editorial voice, readership increased dramatically, and the Advance has taken

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-24912263443834602952005-12-01T09:40:00.000-08:002007-06-17T09:47:02.862-07:00

Mountain Outdoor is a Web-based retailer that specializes in snowshoes and snowshoeing accessories. The company came to my firm seeking to redevelop its brand, relaunch its website and add other Internet-based marketing strategies. We managed the redesign of the logo and retooled the website, adding various interactive features and putting together a suite of Internet marketing tools aimed at

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.comtag:blogger.com,1999:blog-6906392.post-64514560191311441532005-11-25T09:48:00.000-08:002007-06-17T10:00:50.121-07:00

This office furniture remanufacturing company contacted my firm to redevelop its brand identity. From both an aesthetic and environmental perspective, the company's products were among the finest in the industry. After conducting a brand workshop, however, we determined that the brand fell short of reflecting those values. We suggested a complete brand overhaul, starting with a new business name

Joel Gunzhttp://www.blogger.com/profile/02597499250122165168noreply@blogger.com